NOTE: If you are advertising with Google’s Adwords program to drive traffic to your site, you need this information!
The whole idea behind landing page quality score is to penalize those who put up low quality landing pages (or home pages). If Google gives your home page a low-quality score, this raises the cost of the minimum Cost Per Click (CPC). So if you have a lower quality landing page, you are charged more to advertise.
More importantly, for those of us who are striving to produce quality sites and landing pages, a higher-quality score will lead to better rankings for our ads and a lower CPC.
So, how do you get a better landing page quality score?
Google has stated that the three main criteria to consider when calculating a landing pages quality score are relevant and original content along with transparency and navigability.Below are the steps to get a quality score from Google and also get conversions at the same time
Relevant and Original Content
To start, make sure your domain name is relevant to your market. For your landing pages, make sure that each keyword you have, you have a separate landing page. Make sure they the keyword is in the URL, such as “springgardens.php” if your keyword is “spring gardens”. Also make sure to include your keyword in all of the title tags, meta tags, and description meta tags.
You also need to create original content for each of your landing pages. This is especially important for affiliate marketers, as there could be hundreds of landing pages promoting the same product. By differentiating your content from that of the vendor of the product, you’ll increase your quality score over that of your competitors who just recycle the vendor information.
An obvious aspect of transparency is by delivering on the products and services that you offer in your ad, and to only charge customers for the products and services that they actually order and successfully receive. While this may seem implicit in your site, it doesn’t hurt to find a way to say it somewhere on the landing page. It will both raise your quality score with Google as well as put your users at ease.
Google wants to see a clear path to follow on your landing pages, making it easy for users to purchase or receive the product or service you’ve advertised – which is exactly what you want too.Try not to use pop-up and pop unders and other elements that could detract from a good user experience while on your landing page.
Now that you’ve got great landing pages with great quality scores, you can then turn your attention to your Adwords campaign. By matching the best keywords with your customized landing pages, you can maximize conversions and minimize your CPCs, resulting in a bigger profit margin for you.